The Biz Reporter
Srinagar, Dec 7: In the bustling streets of Rajbagh, Srinagar, a beacon of entrepreneurship shines through the story of Masarat Subhan. Armed with a postgraduate degree in commerce and international business, Masarat embarked on a journey that would see her transform challenges into triumphs.
In 2019, Masarat Subhan planted the seeds of “Vie en Rose,” a fashion label that quickly bloomed into a symbol of elegance and tradition. Starting with just one employee, Masarat focused on designing a fusion of traditional Kashmiri dresses and contemporary party wear and wedding dresses, offering a unique blend of heritage and modernity.
However, Masarat’s entrepreneurial spirit faced its share of challenges. The internet blockade of 2019 and the subsequent global pandemic tested the resilience of “Vie en Rose.” Undeterred, Masarat Subhan persisted, demonstrating remarkable determination in the face of adversity.
The internet blockade posed significant hurdles for a business heavily reliant on online presence and communication. Despite these obstacles, Masarat leveraged local networks, word of mouth, and community engagement to keep “Vie en Rose” not just afloat but thriving.
The COVID-19 pandemic further intensified the struggle for businesses worldwide. Lockdowns and restrictions disrupted supply chains and consumer behavior. Masarat adapted swiftly, pivoting her designs to meet the evolving demands of the market. Her commitment to quality and innovation paid off, earning “Vie en Rose” a reputation for resilience and adaptability.
Today, “Vie en Rose” stands tall as one of the premier fashion labels in Kashmir. Masarat Subhan’s dedication and hard work have turned her venture into a success story that resonates with aspiring entrepreneurs in the region. With a vision that embraces tradition without compromising on contemporary aesthetics, Masarat’s creations have found a special place in the hearts and wardrobes of Kashmiris.
Masarat Subhan holds exhibition at hotel Radisson collection srinagar “this was one of the ways she showcased her designs for everybody whether anyone was looking for a traditional Kashmiri phiran with intricate tilla work or anyone else looking for a wedding dress. The exhibition was a total success. She saw people coming in in droves and everybody loved our designs”. Masarat Subhan desired that the “Kashmiriyat” be reflected in what people wear and how they wear it in her art.
Masarat Subhan’s journey is a testament to the indomitable spirit of entrepreneurship, proving that with passion, perseverance, and creativity, one can overcome even the most formidable challenges. As “Vie en Rose” continues to flourish, Masarat’s story inspires others to dream big and reach for the stars in the world of business.
