The Biz Reporter
Srinagar: Giving a flip to the Kashmir’s art and produce, Goa-based export firm Brown Box Exports has announced plans to take the Valley’s famed saffron, Pashmina and carpets to international markets.
The company, known for promoting regional produce and crafts across India, is now extending its efforts to Kashmir to ensure fair prices and global exposure for its traditional products.
“Kashmir has a legacy when it comes to crafts. Pashmina is a very prized craft and should reach every corner of the world. The same goes for saffron, which is pure and of high quality. We will provide markets for the growers,” said Zenin Khan, co-founder of Brown Box Exports. Khan added that the company has already entered into contracts with several states to promote their local produce and crafts, and Kashmir is the latest addition.
“It is now time for Kashmir. We are planning to directly engage with sellers here and connect them with buyers worldwide. This will not only fetch them the right prices but also help in promoting their art and produce globally,” she said.
The initiative comes at a time when Kashmir’s traditional crafts and agricultural products are seeking larger market access. By bridging local sellers with international buyers, Brown Box Exports aims to create sustainable avenues for Kashmir’s artisans and farmers.
The founders of the exports company said they will experiments with other products as well to benefit the growers. “We are well aware about the Mushkbudji rice, red rice, rajmah, and apples which too need to reach to every nook and corner of the world. We will personally meet the growers to ensure they reap the benefit of our services,” Khan said.
Andrew D’Souza, another co-founder said they will strive to enhance the financial rewards ot the talented Kashmiri artisans and growers. “No matter, Kashmir is known for its crafts worldwide. There are still many markets which have not been tapped to their potential. We will gathered database about various countries and their demand for exotic products. We want the Kashmiri artisans should get their due credit for their hard work and skills,” he said.
