The Biz Reporter
Srinagar, Jan 3 – A high-level delegation from the Jammu and Kashmir Hotels and Restaurants Association (JKHARA) met Cabinet Minister Satish Sharma at the Civil Secretariat, presenting a comprehensive agenda for tourism revival and industry reforms.
Under the leadership of President Babar Chowdhary, JKHARA voiced pressing concerns about bureaucratic bottlenecks hampering the hospitality sector’s growth. The delegation specifically highlighted the burdensome license renewal process, which requires multiple NOCs, judicial magistrate affidavits, and repetitive documentation, creating significant operational delays and financial strain for business owners.
Minister Sharma, who oversees key portfolios including Food, Civil Supplies, Transport, and Information Technology, unveiled ambitious development plans. He announced the establishment of two IT parks – one each in Srinagar and Jammu – designed to create substantial employment opportunities for the region’s educated youth.
The meeting addressed several critical issues, with Senior Vice President Dr. Lateef Ahmad Lone emphasizing the need to revert to simpler registration processes that previously benefited established hospitality businesses. Junior Vice President Sheikh Imran raised concerns about the monopolistic practices at Srinagar Airport, where stringent bidding criteria have effectively excluded local businesses from participation.
Secretary General Ayesha Saleem presented innovative proposals to boost tourism, including the introduction of affordable tent accommodations at popular tourist destinations and the creation of an official festival calendar to promote year-round tourism. Minister Sharma expressed strong support for these initiatives, recognizing their potential to enhance the region’s tourism appeal.
The minister committed to expeditious action, promising to engage with Chief Minister Omar Abdullah for swift resolution of the industry’s concerns. He specifically pledged to address the airport monopoly issue with the Ministry of Civil Aviation and the Airport Authority of India, aiming to create more inclusive opportunities for local businesses.
Sharma emphasized the government’s commitment to supporting private enterprise, particularly businesses that generate employment opportunities for local youth. He acknowledged the tourism sector’s vital role in the region’s economic growth and assured the delegation of concrete steps toward reform implementation.
The JKHARA delegation expressed optimism about the meeting’s outcomes, viewing it as a significant step toward addressing long-standing industry challenges. The association looks forward to continued collaboration with the government to enhance Jammu and Kashmir’s position as a premier tourist destination while creating sustainable employment opportunities for locals.
The meeting, notable for its timing during the challenging winter season, concluded with mutual commitment to transforming the region’s tourism landscape through meaningful reforms and innovative initiatives.
