The Biz Reporter
Srinagar, Feb 7: — Jammu and Kashmir witnessed a major tourism resurgence in 2025, with over 1.77 crore visitors flocking to the Union Territory, including more than 36,000 international tourists, the government informed the Legislative Assembly on Saturday.
In a written reply to a question by MLA Hasnain Masoodi, the Tourism Department revealed that 1,77,65,390 tourists visited J&K between January 1 and December 31, 2025. The figures include 36,410 foreign travelers and 1,77,28,980 domestic tourists, marking a significant rebound for the region’s tourism sector.
The tourism boom reflects growing confidence in J&K as a safe and attractive destination, following years of disruption due to security concerns and the COVID-19 pandemic. The picturesque valleys of Kashmir, the spiritual sites of Jammu, and the adventure tourism hubs of Ladakh continue to draw visitors from across India and abroad.
No Fixed Targets for 2026, Focus on Sustained Growth
While the government has not set specific numerical targets for tourist arrivals in 2026, officials emphasized that sustained promotional and developmental measures are underway to further boost both domestic and foreign inflow.
“Our focus is on creating world-class infrastructure, enhancing visitor experiences, and maintaining the natural and cultural heritage that makes J&K unique,” tourism officials said.
International Flights Await Airline Decisions
Addressing queries about the resumption of international flights from Srinagar airport, the government clarified that the facility is fully equipped with immigration, customs, security, and passenger-handling infrastructure required for international operations.
However, the actual commencement of international flights depends on the operational and commercial decisions of airlines. “The airport remains prepared to facilitate international flights as soon as airlines choose to begin services,” the department stated.
Direct international connectivity could significantly boost foreign tourist arrivals, particularly from Gulf countries, Central Asia, and Southeast Asia, where there is growing interest in Kashmir’s scenic beauty and cultural attractions.
Homestay Programme Shows Promise, Expansion Planned
The government’s Homestay Programme has been deemed “largely successful,” enhancing accommodation capacity while generating local employment and encouraging community participation in tourism development.
Given its positive impact on rural economies and its role in providing authentic cultural experiences to tourists, the programme is likely to be expanded to other potential areas across the Union Territory.
“Homestays have empowered local families economically and given visitors a chance to experience J&K’s hospitality firsthand,” officials noted.
However, challenges remain, including limited awareness about the programme, capacity gaps among homestay operators, and infrastructure issues in remote areas. The department is addressing these through awareness drives, capacity-building initiatives, and coordination with concerned departments.
Tourism as Economic Lifeline
Tourism remains one of the primary economic drivers for Jammu and Kashmir, providing direct and indirect employment to hundreds of thousands of people. The sector supports a wide ecosystem including hotels, houseboats, handicrafts, transport services, adventure tourism operators, and local businesses.
The record tourist arrivals in 2025 signal a positive trajectory for the region’s economy and offer hope to stakeholders who have long depended on tourism for their livelihoods.
With continued focus on infrastructure development, safety, and promotion, J&K appears poised to reclaim its position as one of India’s premier tourist destinations in the coming years.
